A proficient Head of Content will be responsible for inbound marketing strategies such as blogs, social media, and the generation of leads. This position would be a great fit for a creative marketing professional looking to put their writing background to use. Content development, with the intent of attracting customers, will be a large part of this position. Content developed needs to be fresh, up to date, and engaging for the customer. Being current on blockchain, cryptocurrency and marketing trends is vital to success in this role. The expansion of the company’s digital footprint is your ultimate goal, along with brand awareness.
Generate ideas to increase customer engagement, while receiving and responding to feedback from customers.
Analysis of web traffic metrics and optimization of content
Proficiency in, and use of, of SEO and Google Analytics required
Edit, proofread, improve, and deliver engaging content to the customer regularly
Be outgoing! Inspire team members in unique ways to keep content fresh
Develop an editorial calendar and subsequently delegate within said calendar.
Design marketing strategies with goals that are short term as well as long term.
Achieve business targets through content marketing strategies
Ensure a diverse web presence by sharing content through a multiplicity of channels
Project management skills
Content Management Software experience
Proficiency in MS Office and WordPress or similar program
Expert social media platform understanding
Great communication skills in the English language.
Previous Marketing Manager experience